The Challenge of Cleaner Labels
American consumers are seeking ingredient labels they can easily read and understand. In fact, according to Innova Market Insights, the #3 barrier to consumption of plant-based foods is that they are “too processed or include artificial ingredients.” And while methylcellulose has a positive impact on consumer liking when the ingredient is included in a plant-based product, consumers’ purchase intent also decreases when it is on the label (Source: NECTAR Taste of the Industry 2025).
With all this focus on cleaner labels, the Planteneers’ team created a methylcellulose replacement that can still do the work of a traditional texturizing stabilizer. We utilize a functional yeast protein in combination with carefully selected ingredients in a specifically optimized process feasible with common production machinery. This allows you to create products with an attractive bite and great taste - both hot and cold - without methylcellulose, and a label featuring ingredients consumers understand. It’s just another food innovation from Planteneers to add to your own portfolio of ingredients that meets consumers where they are and makes your product development life simpler.
Learn more about Planteneers, the plant-based pioneers here: https://www.planteneers.com.
With all this focus on cleaner labels, the Planteneers’ team created a methylcellulose replacement that can still do the work of a traditional texturizing stabilizer. We utilize a functional yeast protein in combination with carefully selected ingredients in a specifically optimized process feasible with common production machinery. This allows you to create products with an attractive bite and great taste - both hot and cold - without methylcellulose, and a label featuring ingredients consumers understand. It’s just another food innovation from Planteneers to add to your own portfolio of ingredients that meets consumers where they are and makes your product development life simpler.
Learn more about Planteneers, the plant-based pioneers here: https://www.planteneers.com.